Game Prince
Previous Harry Potter movies have broken many records in sales and marketing. Makers of the movies earned million of dollars through its marketing. After a bit of lull, the marketing of Harry Potter and the Half Blood Prince is back with a huge splash! Harry Potter and the Half Blood Prince is the sixth part of the Harry Potter series, which would now soon be beating the theatres worldwide.
It is a much awaited movie, and now with only a few days left before its release, its marketing has increased more. Since the release of the movie has delayed from November 2008 to July 2009, its sale is expected to be even more, as the fans are now desperate to get hold on the movie. Different marketing strategies have been used for the promotion of this upcoming film. A video game sound track has too been released for the movie.
The EA games have created a game that would be releasing soon. It's a new adventure for the students of Hogwarts. Due to the delay in its release, Half Blood Prince had an advantage of getting extra time for such games to launch and help its promotion. Players will get to experience every form of magic from the books and films in this video game. As they proceed, gamers would have to take lessons to learn Harry's skills. Therefore, this game has also spiced up the thrill for the movie.
On 10 April, an English version of the upcoming New Harry Potter Film was released online. On 8 May, CW Channel showed a 30-second TV Spot, which focused on the romantic side of the movie. So far, 11 TV Spots have been released via Internet and most of them had been aired throughout the United States.
The movie's first clip was released through The Ellen DeGeneres Show's official website on 20th may, showing love-struck Ron. Another clip of the film was released on 31 May 2009 at MTV Awards, which showed Dumbledore visiting Tom Riddle's Orphanage. Also recently, a short clip featuring the Weasley twins' shop Wizard Weases was released on 22 June. Teaser trailers have also been released time after time to whet the appetite of the fans.
The release of the posters of the cast of Harry Potter and Half Blood Prince has also been an important step in the marketing campaign of the forthcoming film. On March 27, six character posters were released including Harry, Dumbledore, Ron, Hermione, Draco, and Professor Snape.
These posters from the movie gave its fans a push of excitement and anticipation of watching these people soon in the movie. Another set of the character posters has been released a couple of weeks back in the middle of this marketing campaign run. However, these posters have not been a great breakthrough. However, the Draco Malfoy and Luna Lovegood posters are quite likeable.
Other than these, t-shirts, book covers, stationary, balls, mugs, shopping bags etc have been made with pictures of Harry and others for the promotion. The marketing department has really peaked the thrill, excitement and anticipation of the people for the soon-to-be-out film using different strategies. Their efforts turn out to be fruitful or futile will soon be known at the release of the Half Blood Prince.
Follow Harry's adventure in the New Harry Potter Film when the film is released on 15th July 2009.
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